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How artificial intelligence is transforming the digital marketing landscape

Dec 16, 2020

Over the past decade or so, artificial intelligence (AI) has shifted from something seen in sci-fi movies to a part of everyday life. Whether you own a smart home assistant, operate virtual reality (VR) equipment while gaming, or simply use your Siri search app from time to time, the likelihood is that you have interacted with AI at some point in the last month or so. AI in marketing is starting to take off too, with new technologies showing up everywhere, from AI in content marketing to Voice assistants.

So, what does this mean for the future of digital marketing? As voice assistants become ever more popular and companies around the world harness machine learning to superpower their data analytics strategies, now is the perfect time to start using AI in digital marketing strategies. To help you stay ahead of the game and prepare for the future, we’ve listed some of the top AI trends to expect in coming months:

1. Augmented reality (AR) in digital marketing

AR

According to forecasts drawn up by the International Data Corporation, demand for AR gears are set to rise by a monumental 141% every year from now, totalling 32 million devices by 2023. Indeed, AR is quickly becoming a part of everyday life, something any decent marketing professional should take note of.

According to forecasts drawn up by the International Data Corporation, demand for AR gears are set to rise by a monumental 141% every year from now, totalling 32 million devices by 2023. Indeed, AR is quickly becoming a part of everyday life, something any decent marketing professional should take note of.

There are so many ways in which AR has the potential to engage prospective and existing customers through novel experiences. For example, the famous Stranger Things Netflix series recently tried out an AR advert in The New York Times whereby users could scan the page with their smartphones using the Google Lens app. Once the scan had completed, they were confronted with an AR version of the newspaper. The stunt hit the headlines for its innovative qualities and novelty value, demonstrating that the future is bright for companies who can harness the power of AR to supercharge their marketing strategies.

2. AI platforms for creating high-quality content

As any seasoned content creator knows, coming up with original, well-written and insightful copy can be very difficult, particularly if you’re operating in a saturated market. However, that is all set to change thanks to the power of AI.

One of the best applications for using AI in content marketing is Frase. As well as offering clients an ingenious AI chatbot designed to give customers all of the information they need from a business, Frase offers special content writing features designed to streamline the publishing process and help writers produce the highest quality copy at all times. Here are few of the perks AI technology offers:

• It provides perfect content outlines for every topic and project, saving writers from tedious hours spent researching.

• It generates instant headers, interesting facts, recent news, and FAQs related to any theme or keyword.

• It offers results based on data-driven insights and updates writers in real-time when their topic is trending or tanking.

• It instantly identifies opportunities for content optimisation, ensuring that clients’ SEO strategies are kept up to date at all times.

3. Machine learning for a hyper-personalised user experience

Machine learning

Machine learning is all about making the most of big data, using smart algorithms to come up with amazingly granular insights about customers and the efficacy of certain campaign strategies. It is also one of the most popular ways of using AI in marketing. With recent stats showing that over 75% of companies will invest in big data over the next two years, this trend should come as no surprise.

 

Machine learning is all about making the most of big data, using smart algorithms to come up with amazingly granular insights about customers and the efficacy of certain campaign strategies. It is also one of the most popular ways of using AI in marketing. With recent stats showing that over 75% of companies will invest in big data over the next two years, this trend should come as no surprise.

So, how can machine learning be employed to enhance customer experiences? Firstly, it can be used to guide web visitors on their purchasing journey, coming up with personalised item recommendations based on factors such as their browsing history. It is also a great way of keeping track of your stock, ensuring that you never run low on key items. If you’re keen to offer round-the-clock customer service support, machine learning can also be used to provide customers with helpful information and feedback.

If you’re keen to make the most of marketing technology that uses machine learning, look no further than Rasa. Designed to make communicating with customers as easy and pain-free as possible, Rasa uses machine learning to offer their clients the following:

• Email personalisation that allows you to send out individually tailored emails to each and every one of your subscribers, no matter how large your mailing list.

• Metrics and reporting facilities that will boost your engagement rates in no time.

• Integration with apps such as Shopify, Mailchimp, Hubspot, and Zapier.

• Automation options allowing you to send out emails at a time that suits you and your audience. This is great if you want to reach customers across a range of time zones.

4. AI in interaction design

Interaction design relates to the ways in which users interact with products and services. Developing high-quality interaction designs means guiding customers to reach their goals in the simplest and most satisfying way, taking into account factors such as aesthetics, sound, and space.

Now, companies can use AI to improve their interaction design by, for example, recommending user-specific content on streaming sites, understanding different languages or accents, or improving dynamic content. The opportunities are endless!

5. Chatbots

chatbots
Chatbots are becoming so common that it is becoming unusual for businesses not to have them. As well as providing customer support when employees are out of the office, they are fantastic for lightening burden of customer service queries and speeding up the answering process.
Chatbots are becoming so common that it is becoming unusual for businesses not to have them. As well as providing customer support when employees are out of the office, they are fantastic for lightening burden of customer service queries and speeding up the answering process.

Start planning your shift to AI marketing today

As you can see, exploiting the power of AI is fast becoming the norm in the digital marketing world. If you’re yet to try it out, do not worry. Now is the perfect time to test the waters and invest in high-quality AI products.

Marketing Insights