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Here we will share our online marketing insights and news from the world of digital marketing. We hope you will find this information relevant for your business. And if you don’t want to miss our updates, subcribe to our newsletter and we will send our selection of news and offers from Allsopp Media straight to your inbox. 

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MARKETING INSIGHTS

What is a Buyer Persona and Why Does Your Business Need One?

What is a Buyer Persona and Why Does Your Business Need One?

As the digital world becomes increasingly saturated with marketing content, it has never been more important to engage in targeted promotions. Adapting your marketing strategy to suit a target audience will ensure your core brand message gets through to the people...

New Luxury Consumers: Trends and Types

New Luxury Consumers: Trends and Types

Marketing luxury products effectively requires careful targeting of specific demographics. High-end products aren’t made for the average consumer, after all, so luxury brands must attract the attention of those able and willing to spend a little extra on products. So,...

Marketing Luxury to Modern Consumers

Marketing Luxury to Modern Consumers

The definition of luxury and therefore a concept of marketing luxury to consumers has been turned on its head in recent years. Once thought of as the domain of the rich and famous, the luxury market is now much more focussed on demographic inclusivity and appealing to...

Why You Need Instagram to Market Your Business

Why You Need Instagram to Market Your Business

Instagram marketing is one of the most lucrative elements of the digital marketing landscape right now. Thanks to an ever-growing public fascination with influencers and online celebrities, it's one of the social media platforms that has quickly become home to one of...

Best ways to use voice search in digital marketing

Best ways to use voice search in digital marketing

Once considered a frivolous gimmick, voice search applications are becoming an increasingly popular tool among web users. Thanks to impressive growth in sales of smart home assistants and the ever-improving accuracy of voice search results, around 50% of internet...

How to Promote a New Product or Service Online

How to Promote a New Product or Service Online

What to do Before Marketing Your Products If you’ve come up with a groundbreakingly innovative new product or service, you’re probably eager to see it unleashed on the world. Even if your product outstrips all competition in terms of quality, however, you are unlikely...

Five Digital Marketing Trends for 2021

Five Digital Marketing Trends for 2021

As 2021 fast approaches, now is the perfect time to start drawing up a digital marketing strategy for the new year. As you’re probably well aware, the COVID-19 pandemic has increased the amount of time people spend online and boosted sales on e-commerce sites. This...