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On the surface, email marketing seems simple. You could even get away by using highly effective email templates online when done right. However, there’s more to email marketing than sending a bunch of texts that you found on the internet to your recipients. Here at...
Consumer psychology is a powerful tool that businesses can use to create effective marketing campaigns and build strong connections with their target audience. Here are some of the most effective ways to harness consumer psychology in marketing: 1. Create emotional...
The future of marketing is here, and it's powered by GPT chat bots. With the power of artificial intelligence, these chatbots are able to learn and adapt to customer interactions quickly and accurately. For marketers, this technology presents a unique opportunity to...
Why businesses should adopt life stage marketing approach to appeal to consumers If you are a business owner, you most likely know about the life stages your service or product needs to enter in order to move to the next one. But do you know what marketing strategies...
After all the hard work that you’ve put into your business, it can be unsettling and even infuriating to find a negative review. You’re looking for positive reviews but there’s a harsh review from an angry customer on your Google My Business profile. That’s when you...
Marketing and advertising have become so commonplace that many don’t realise they are happening. Commercials in-between your favourite shows, ad reels before a YouTube video, billboards, and magazine ads are all parts of traditional advertising and marketing ventures....
As a business owner, your goal is to grow, and traditional marketers will tell you the best way to succeed is to use strategies that range from advertisements to brochures. Even in this digital age, many business owners think of marketing in a traditional sense: a...
What makes successful email marketing campaigns? As a spa or salon owner, you might be wondering what makes successful and effective email campaigns? Especially now that you've got a growing email list of previous customers and potential leads, how can you use email...
The world of search engine optimisation (SEO) is constantly evolving. In the early days of the internet, simple SEO strategies such as keyword research and image optimisation were enough to satisfy search engine algorithms. As the internet becomes increasingly...
Search engine optimisation (SEO) is one of the most important aspects of digital strategizing in today’s competitive marketing landscape. More specifically, a practice known as on-page SEO must be employed by professional marketers and small business owners to boost...
As the digital world becomes increasingly saturated with marketing content, it has never been more important to engage in targeted promotions. Adapting your marketing strategy to suit a target audience will ensure your core brand message gets through to the people...