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Here we will share our online marketing insights and news from the world of digital marketing. We hope you will find this information relevant for your business. And if you don’t want to miss our updates, subcribe to our newsletter and we will send our selection of news and offers from Allsopp Media straight to your inbox. 

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MARKETING INSIGHTS

10 Ultimate DIY Marketing Tools for Start-Ups

10 Ultimate DIY Marketing Tools for Start-Ups

Are you searching for ways to improve and streamline your digital marketing efforts? You’re in luck – there are plenty of excellent apps and online tools out there to help you achieve your goals. As Black Friday and Cyber Monday approach, there has never been a better...

Why businesses are turning to digital marketing during COVID-19

Why businesses are turning to digital marketing during COVID-19

As you’re probably all too aware by now, the ongoing COVID-19 pandemic has caused seismic shifts in the world of business and retail. As recent ONS figures show, the UK saw its GDP shrink by a staggering 19.8% between April and June 2020, a sure sign that scores of...

How important is content in a digital marketing strategy?

How important is content in a digital marketing strategy?

To the uninitiated, content marketing may seem like an excuse for marketing executives to churn out whimsical blogs whenever they have spare time on their hands. In reality, nothing could be further from the truth. Digital content marketing has become vitally...

3 digital marketing mistakes to avoid for any business

3 digital marketing mistakes to avoid for any business

 Let's imagine a situation: you've come up with a brilliant idea for a new business, got yourself some cash to invest in your new venture. You might have borrowed it from a loving aunt or from a bank hungry for you interest rate repayments.  You might as well have...

Why ‘mobile first’ rule is important for search rankings

Why ‘mobile first’ rule is important for search rankings

Have you ever wondered what impact mobile website version has on search engines rankings? This article will tell you why you should pay attention to mobile-first rule. The answer to this question is actually easy  –  it will help you rank higher on Google...

How to create a digital marketing strategy

How to create a digital marketing strategy

Perhaps, every small or medium-sized business owner used digital marketing for promoting their brand online at some point. But most of the time, when you lack time and resources, digital marketing efforts are somewhat sporadic and lack systematisation. Most of us know...

Predictive analytics: super-personalisation and segmentation

Predictive analytics: super-personalisation and segmentation

Predictive game analytics has come to rule the party Every game business owner dreams of knowing their typical profitable client. In the past, there were several sources of getting this data and multiple people in the industry whose sole job was to analyse all the...

Benefits of social media contests for gaming brands

Benefits of social media contests for gaming brands

Benefits of social media contests for gaming websites There are many possible directions online casinos and betting websites can take to entertain their audience, apart from the usual bonuses every casino owner has in place. One of creative ways to interact with your...

Email Marketing Still Matters

Email Marketing Still Matters

Email marketing - trusted communication tool It might sound surprising, but in the age of all digital developing very fast, email is still playing the key role in attracting consumers and encourages them to make various transactions on millions of websites that use it...