The world of search engine optimisation (SEO) is constantly evolving. In the early days of the internet, simple SEO strategies such as keyword research and image optimisation were enough to satisfy search engine algorithms.
As the internet becomes increasingly saturated with content, however, businesses of all types and sizes are compelled to come up with savvy ways to make their websites stand out from the crowd. Recently, marketers have started to harness the power of artificial intelligence (AI) to improve content creation and drive organic traffic. In fact, AI could represent the future of SEO.
In this article, we explain how AI-powered tools and machine learning could supercharge your marketing strategy and grow your business.
So, what exactly is AI SEO?
AI is a fundamental component of search engine algorithms, helping them effectively rank pages, identify irrelevant backlinks and keyword stuffing, and find relevant content. As such, it is vital to understand how machine learning works when optimising your content for search and harness the power of AI to meet ranking factor requirements.
In short, AI SEO involves using AI-powered tools to identify how to improve SEO strategies quickly and accurately.
How to make the most of AI and boost your SEO
Search engines have been using AI to improve results pages for years now. Google, for example, has recently been adjusting its algorithm in line with the rise of voice search, equipping its Google Assistant with AI technologies to better understand natural, spoken conversation. Today, when a user posts a search query using a voice assistant, they are offered sharp results that suit their needs. To satisfy algorithms, therefore, marketers must play search engines at their own game and use AI-powered tools to optimise their sites. Here are some of the best resources and tactics to be aware of today:
1. Generate keywords for voice search
To optimise your site for voice search, you need to pepper your content with keywords tailored for natural conversation. AI-optimised tools such as Moz represent a simple way to discover keywords tailored for voice search.
To optimise your site for voice search, you need to pepper your content with keywords tailored for natural conversation. AI-optimised tools such as Moz represent a simple way to discover keywords tailored for voice search.
2. Enhance User Experience
It is important to remember that search engines such as Google are committed to delivering great results for users. This means that user experience is a vital part of SEO.
Thanks to machine learning, search engines are starting to harness behavioural data to think more like human web users. Indeed, AI is helping search engines to deliver results featuring fast-loading pages, mobile-friendly sites, authoritative and relevant content, navigable pages, and well-structured sites.
If your site visitors can enjoy smooth, personalised experiences, they are more likely to linger on your pages and share your content. This will, in turn, encourage search engines to rank your content highly.
So, how can you improve user experience with AI? Market Brew is a very useful tool that mimics the behaviour of search engines to generate insightful recommendations for boosting the usability of websites.
3. Reduce the manual labour associated with SEO
SEO can be hard work, requiring marketers to spend hours analysing data, researching keywords, and fixing page issues. Fortunately, AI can help to lighten the load via data gathering and analysis tools. Alli AI, for example, uses machine learning to conduct speedy website audits, eliminate duplicate content, automatically optimise content, and much more.
SEO can be hard work, requiring marketers to spend hours analysing data, researching keywords, and fixing page issues. Fortunately, AI can help to lighten the load via data gathering and analysis tools. Alli AI, for example, uses machine learning to conduct speedy website audits, eliminate duplicate content, automatically optimise content, and much more.
By investing in a tool such as Alli AI, you can reduce the manual labour associated with SEO and scale up your content creation. If you’re a creative marketer frustrated by the technical side of SEO, AI could lighten your workload and grant you more time for innovation.
4. Optimise Your Content
Creating high-quality content is about much more than keywords – it’s about engaging users and equipping them with useful knowledge. AI-powered tools can help you achieve this by coming up with topic clusters that answer common user search enquiries and offer stylistic help. Grammarly is one of the most popular writing tools used by marketers today, using AI to fix clunky sentences, create more readable content, and eliminate fluff.
Allsopp Media will help you get to grips with artificial intelligence.
If you’re keen to stay ahead of competitors and make the most of the latest technologies, we’re here to help. Get in touch today to discuss your requirements and meet our friendly team!
