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Marketing luxury products effectively requires careful targeting of specific demographics. High-end products aren’t made for the average consumer, after all, so luxury brands must attract the attention of those able and willing to spend a little extra on products. So,...
The definition of luxury and therefore a concept of marketing luxury to consumers has been turned on its head in recent years. Once thought of as the domain of the rich and famous, the luxury market is now much more focussed on demographic inclusivity and appealing to...
Instagram marketing is one of the most lucrative elements of the digital marketing landscape right now. Thanks to an ever-growing public fascination with influencers and online celebrities, it's one of the social media platforms that has quickly become home to one of...
On the surface, email marketing seems simple. You could even get away by using highly effective email templates online when done right. However, there’s more to email marketing than sending a bunch of texts that you found on the internet to your recipients. Here at...
Once considered a frivolous gimmick, voice search applications are becoming an increasingly popular tool among web users. Thanks to impressive growth in sales of smart home assistants and the ever-improving accuracy of voice search results, around 50% of internet...
What to do Before Marketing Your Products If you’ve come up with a groundbreakingly innovative new product or service, you’re probably eager to see it unleashed on the world. Even if your product outstrips all competition in terms of quality, however, you are unlikely...
Over the past decade or so, artificial intelligence (AI) has shifted from something seen in sci-fi movies to a part of everyday life. Whether you own a smart home assistant, operate virtual reality (VR) equipment while gaming, or simply use your Siri search app from...
As 2021 fast approaches, now is the perfect time to start drawing up a digital marketing strategy for the new year. As you’re probably well aware, the COVID-19 pandemic has increased the amount of time people spend online and boosted sales on e-commerce sites. This...
Are you searching for ways to improve and streamline your digital marketing efforts? You’re in luck – there are plenty of excellent apps and online tools out there to help you achieve your goals. As Black Friday and Cyber Monday approach, there has never been a better...
As you’re probably all too aware by now, the ongoing COVID-19 pandemic has caused seismic shifts in the world of business and retail. As recent ONS figures show, the UK saw its GDP shrink by a staggering 19.8% between April and June 2020, a sure sign that scores of...