Designing an effective spa marketing plan often appears complex to budding business owners and marketers new to the industry. Indeed, traditional marketing techniques rarely appeal to spa clients, causing many salons to lose time and money.
If you’re a spa owner or beauty marketing expert, however, there’s no need to despair. As we will demonstrate via the following 10 spa marketing ideas, implementing a spa marketing strategy that works doesn’t have to be rocket science. It simply requires a little patience, hard work, and creativity.
1. Optimise your website
Your website is the most important tool for convincing potential customers to invest in your brand, so you must look after it and make it as Google-friendly as possible.
The good news is that building a slick website has never been easier thanks to services such as WordPress, Wix, and Squarespace. These intuitive and affordable platforms allow users to build fabulous websites even if they lack coding or design experience.
However, effective spa marketing is about more than creating a pretty website. To secure customer loyalty you must optimise your website to make it as user-friendly as possible. As well as satisfying Google algorithms and increasing the searchability of your website, an optimised site will boost trust in your brand and encourage people to book spa services.
So, how can you optimise a spa website? Here is a quick checklist of essential features to include:
- Clear information: Think about the key pieces of information a potential client will need when booking and make them visible on your homepage. This could include prices, spa location, business hours, a list of treatments, and more.
- Mobile-friendly features: Remember that more people browse the internet on mobile devices than desktops nowadays, so your site must be optimised for mobile. There’s a separate article in our blog on why mobile-first rule is important for search rankings.
- Include clear calls-to-action: This includes obvious booking buttons and options for the client to follow.
If you need help optimising your site, it may be worth enlisting the help of a professional web developer or a marketing agency like Allsopp Media to ensure it is as quick, intuitive, and attractive as possible.
2. Include a blog section on your websiteMaintaining a blog is a relatively easy and inexpensive way to engage loyal customers, attract new clients, and boost your search engine optimisation (SEO). Build your brand by posting detailed information about your excellent services, as well as educational content that will help customers in their everyday lives. For example, you could entice readers by writing a guide to maintaining healthy skin between spa treatments or an article about a new wellness trend. Just remember to include well-researched relevant keywords that search engines will pick up and don’t make any unsubstantiated claims. False or unreliable information could seriously damage your reputation.
3. Ensure online booking is as simple and seamless as possible
A complex online booking system could annoy customers and cost you serious money. Your clients don’t want to spend their precious time navigating a confusing website or filling in endless booking forms, after all. To avoid this problem, add an accessible booking feature to your website homepage, as well as your Google My Business profile, email campaigns, and social media accounts.
To prevent double-bookings or administrative problems, it is a good idea to invest in salon-specific software such as Fresha or MassageBook. These platforms allow customers to book their own appointments online and out-of-hours, reducing the administrative burden on your business and potentially boosting your client numbers.
Of course, don’t use your online booking system as a replacement for a phone booking service. Some clients will still want to discuss their appointment with a human during business hours.
4. Create a Google My Business profile
More often than not, people on the hunt for high-quality salons in their area will head straight to Google. To ensure your business shows up Google Maps local searches, you should create a Google My Business account and optimise it for search by including relevant keywords and phrases.