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Our Blog

Here we will share our online marketing insights and news from the world of digital marketing. We hope you will find this information relevant for your business. And if you don’t want to miss our updates, subcribe to our newsletter and we will send our selection of news and offers from Allsopp Media straight to your inbox. 

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MARKETING INSIGHTS

Why You Need Instagram to Market Your Business

Why You Need Instagram to Market Your Business

Instagram marketing is one of the most lucrative elements of the digital marketing landscape right now. Thanks to an ever-growing public fascination with influencers and online celebrities, it's one of the social media platforms that has quickly become home to one of...

Best ways to use voice search in digital marketing

Best ways to use voice search in digital marketing

Once considered a frivolous gimmick, voice search applications are becoming an increasingly popular tool among web users. Thanks to impressive growth in sales of smart home assistants and the ever-improving accuracy of voice search results, around 50% of internet...

How to Promote a New Product or Service Online

How to Promote a New Product or Service Online

What to do Before Marketing Your Products If you’ve come up with a groundbreakingly innovative new product or service, you’re probably eager to see it unleashed on the world. Even if your product outstrips all competition in terms of quality, however, you are unlikely...

Five Digital Marketing Trends for 2021

Five Digital Marketing Trends for 2021

As 2021 fast approaches, now is the perfect time to start drawing up a digital marketing strategy for the new year. As you’re probably well aware, the COVID-19 pandemic has increased the amount of time people spend online and boosted sales on e-commerce sites. This...

10 Ultimate DIY Marketing Tools for Start-Ups

10 Ultimate DIY Marketing Tools for Start-Ups

Are you searching for ways to improve and streamline your digital marketing efforts? You’re in luck – there are plenty of excellent apps and online tools out there to help you achieve your goals. As Black Friday and Cyber Monday approach, there has never been a better...

Why businesses are turning to digital marketing during COVID-19

Why businesses are turning to digital marketing during COVID-19

As you’re probably all too aware by now, the ongoing COVID-19 pandemic has caused seismic shifts in the world of business and retail. As recent ONS figures show, the UK saw its GDP shrink by a staggering 19.8% between April and June 2020, a sure sign that scores of...

How important is content in a digital marketing strategy?

How important is content in a digital marketing strategy?

To the uninitiated, content marketing may seem like an excuse for marketing executives to churn out whimsical blogs whenever they have spare time on their hands. In reality, nothing could be further from the truth. Digital content marketing has become vitally...