What makes successful email marketing campaigns?

As a spa or salon owner, you might be wondering what makes successful and effective email campaigns? Especially now that you’ve got a growing email list of previous customers and potential leads, how can you use email to continue to promote your spa or salon?

While there are a number of different things that go into creating quality email campaigns and developing an email marketing strategy that works, it pays to focus on two key components: the types of email marketing campaigns you’re sending and achieving higher email open rates for your spa or salon.

Types of Email Marketing Campaigns Worth Sending Your Spa Clients

If you want to have a steady stream of clients into your spa or salon, you’ll need to make sure that you’re utilising modern marketing techniques available to you.

Your email list is a powerful tool, and if not used the right way, can cause more harm than good.

To help you with your email marketing campaigns, let’s look at the different types of emails you can use to engage with your clients and potential clients as you attempt to market your spa or salon in an authentic way.

1. The Newsletter

Your spa or salon newsletter is a way to keep in touch with your clients. It’s often an undervalued email, both by spa owners and clients alike. By sending out a regular newsletter email, you can stay connected with your clients and provide them with a way to know about everything that’s going on (within your spa and within the industry) and how that might impact them. Well-cultivated content is the key.

2. Limited Time Offer

Used the right way, a timely email marketing campaign with a limited time offer can turn a potential customer into a long-term client. The key is to not pressure people into buying your services. As a spa or salon owner, you need to be able to market your business, and the best way to do this via email marketing campaigns is to offer a limited time offer. Rather than pressure or beg people to buy, you’re simply tempting them with something they might already be considering.

Predictive game analytics has come to rule the party

Every game business owner dreams of knowing their typical profitable client. In the past, there were several sources of getting this data and multiple people in the industry whose sole job was to analyse all the information about the regulars in games. A lot of money and effort, you will say. In the recent few years, the landscape of smart gaming target audience building and customer retention  has changed significantly. Predictive game analytics tools have entered the industry.

Now, to know your player, their habits, lifestyle, money matters and much more, you just need to use one programme. It does require some analysis, but most of the job is done in the background.

Segmentation and profiling

Full portrait of your game subscribers in their life cycle, starting from the moment they first joined your account has become available with the smart marketing analysis tools that were not available before.
Not only you don’t need to rely on average statistical data about your typical player, but you can send them such a personalised offer that they might think you read their mind somehow (based on their personal game preferences, spend and other factors).

Sounds interesting?

It’s all about predictive analytics in games. It’s like predicting the future, but without an array of analysts (or even clairvoyants).The concept of predictive analytics itself is not new, though. It came from the 1970’s when there was a need to analyse vast mass of data in the management information systems. It gradually moved to less specialised areas of business, and nowadays, predictive analytics tools in games can analyse past performance of a particular player and their behaviour and predict their specific response in the future in games.

The era of super-personalisation begins

That makes ‘super-segmentation’ and ‘super-personalisation’ possible. While in the past (even not so long ago), it was possible to create email campaigns and loyalty programs for more or less small segments of game clients, today the right marketing predictive analytics tools give you almost endless opportunities. We are talking VIP approach to each client you want to target, without hiring a team of statistical analysts and game mathematicians.

If you would like to find out more, please get in touch with Allsopp Media, and we will direct you in this magical world of ’super-personalised’ marketing campaigns in the gaming industry.

CRM Marketing System choice

You may have asked yourself before ‘what CRM marketing system my business should use?’, and we are quite confident that when you entered this search term online, you were bombarded with so many options and maybe even got lost in a plethora of information available to you. That’s why it’s important to structure all these data and make the right decision when choosing the correct CRM marketing system you need for your business. There are a lot of big email CRM players on the international market, and they can specialise in small business CRM software or large enterprise solutions that are aimed at millions of users. As a small or medium-sized company, you might want to save your limited money resources and have a system that is easy enough to understand and is not too costly. If you are new to the email CRM market and want to try and test it for your gaming business, it’s better to start with something simple enough, so you don’t need to spend months and months on integrating it with your database and website. There are some questions to ask yourself when choosing the right gaming email CRM marketing software. First, how many users do you have now and what are how often are you planning to target these users via email messages? Do you want to track their activities and gather important conversion information by running reports?

Personal solutions

If you grow exponentially during the next few years, will your CRM email provider be able to satisfy your needs and offer you personalised solutions? Remember, that sometimes it requires quite a lot of time to transfer your customers’ and content data into a new email CRM database. So you need to make sure you get the best solution from the provider you choose, and they can scale and meet your expanding expectations. Also, it’s important to ask yourself if you are going to use automation processes and set up email triggers that to make your everyday life easier. n response to a subscriber action. Triggered messages are created based on users’ behaviour. In this case, you will need to have an API connection between your internal database or website and the CRM marketing system you choose for managing your email campaigns. This can add up to the cost of software you choose, but you’ll be able to rid yourself of a lot of workload and manual processes.

CRM Software Niche

Another key feature to look for is a niche that a particular CRM provider works in. In some cases, they are designed specifically for a certain industry. So, if you work in gaming, you need to look for companies that have a portfolio of clients from this industry. If you don’t a budget for CRM software or you are not sure which CRM software is right, but want to see how it works and try some features, you have an option of free trials some CRM software providers have for businesses. Some of them will even offer a full-featured version, but for a limited number of users. A lot of email CRM software providers have personalised plans based on the number of users and features you would like to have in your CRM database. To summarise the things you need to consider when choosing the email CRM software, we have highlighted the main questions to have in mind:

• Is the software easy to use for you and your employees?
• Is the CRM software customisable?
• Are there any limitations to this software and does it allow to scale?
• How easy is it to integrate with the systems that you already have?
• What features does this software offer (e.g advanced segmentation, automation, reports)?
• What is the level of security and can you access the system via any device?
• Is there a customer support available and what type and level of support the company offers?