How to choose the right email CRM marketing system for a small business

Sep 2, 2015

CRM marketing system

CRM Marketing System choice

You may have asked yourself before ‘what CRM marketing system my business should use?’, and we are quite confident that when you entered this search term online, you were bombarded with so many options and maybe even got lost in a plethora of information available to you. That’s why it’s important to structure all these data and make the right decision when choosing the correct CRM marketing system you need for your business. There are a lot of big email CRM players on the international market, and they can specialise in small business CRM software or large enterprise solutions that are aimed at millions of users. As a small or medium-sized company, you might want to save your limited money resources and have a system that is easy enough to understand and is not too costly. If you are new to the email CRM market and want to try and test it for your gaming business, it’s better to start with something simple enough, so you don’t need to spend months and months on integrating it with your database and website. There are some questions to ask yourself when choosing the right gaming email CRM marketing software. First, how many users do you have now and what are how often are you planning to target these users via email messages? Do you want to track their activities and gather important conversion information by running reports?

Personal solutions

If you grow exponentially during the next few years, will your CRM email provider be able to satisfy your needs and offer you personalised solutions? Remember, that sometimes it requires quite a lot of time to transfer your customers’ and content data into a new email CRM database. So you need to make sure you get the best solution from the provider you choose, and they can scale and meet your expanding expectations. Also, it’s important to ask yourself if you are going to use automation processes and set up email triggers that to make your everyday life easier. n response to a subscriber action. Triggered messages are created based on users’ behaviour. In this case, you will need to have an API connection between your internal database or website and the CRM marketing system you choose for managing your email campaigns. This can add up to the cost of software you choose, but you’ll be able to rid yourself of a lot of workload and manual processes.

CRM Software Niche

Another key feature to look for is a niche that a particular CRM provider works in. In some cases, they are designed specifically for a certain industry. So, if you work in gaming, you need to look for companies that have a portfolio of clients from this industry. If you don’t a budget for CRM software or you are not sure which CRM software is right, but want to see how it works and try some features, you have an option of free trials some CRM software providers have for businesses. Some of them will even offer a full-featured version, but for a limited number of users. A lot of email CRM software providers have personalised plans based on the number of users and features you would like to have in your CRM database. To summarise the things you need to consider when choosing the email CRM software, we have highlighted the main questions to have in mind:
  • Is the software easy to use for you and your employees?
  • Is the CRM software customisable?
  • Are there any limitations to this software and does it allow to scale?
  • How easy is it to integrate with the systems that you already have?
  • What features does this software offer (e.g advanced segmentation, automation, reports)?
  • What is the level of security and can you access the system via any device?
  • Is there a customer support available and what type and level of support the company offers?

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