The Challenge:

We worked with an Everymatrix in-house casino brand Jetbull. It was a mature brand, but its primary goal was to serve as a demo for clients. Everymatrix wanted to turn it into a profitable business, so they asked us to work on specific online marketing areas in two markets: CIS and UK. We worked on an overall email and CRM marketing strategy and its implementation, website content and updates based on new game releases. Additionally, we created and implemented a social media strategy for Jetbull.

What we have done:

We managed to increase the number of users who registered and played in a casino from 5% to 15% and more importantly, significantly increase overall brand revenue. We also managed to shift a focus from using a Jetbull brand for demo purposes and helped turn it into as a fully functional betting and casino platform.

Areas Covered:

Strategy, Email and CRM Marketing, Social Media, Content, Digital