The Challenge:

We were approached with a task to assist Karen Millen brand with their email marketing project. Allsopp Media assisted Karen Millen with setting up a new ESP system and a global email marketing newsletter planning and execution. Due to a complex customer engagement lifecycles organisation, the task was even more ambitious and challenging.

 

What we have done:

We followed an overall branding strategy and created an email marketing plan in line with the brand vision and trading calendar. Allsopp Media conducted an end-to-end management and co-ordination of the email marketing process from planning to briefing other teams, through to build, sending and reporting. We improved and structured the internal processes of managing email campaigns by writing an guidance for the future email and CRM marketing team.

Areas Covered:

Strategy, Email, CRM Marketing