by Allsopp Media | Feb 26, 2021 | Uncategorized
Marketing luxury products effectively requires careful targeting of specific demographics. High-end products aren’t made for the average consumer, after all, so luxury brands must attract the attention of those able and willing to spend a little extra on products. So,...
by Allsopp Media | Feb 26, 2021 | Uncategorized
The definition of luxury and therefore a concept of marketing luxury to consumers has been turned on its head in recent years. Once thought of as the domain of the rich and famous, the luxury market is now much more focussed on demographic inclusivity and appealing to...
by Allsopp Media | Feb 4, 2021 | Uncategorized
Instagram marketing is one of the most lucrative elements of the digital marketing landscape right now. Thanks to an ever-growing public fascination with influencers and online celebrities, it’s one of the social media platforms that has quickly become home to...
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