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What is a Buyer Persona and Why Does Your Business Need One?

What is a Buyer Persona and Why Does Your Business Need One?

by Allsopp Media | Mar 16, 2021 | Digital marketing strategy

As the digital world becomes increasingly saturated with marketing content, it has never been more important to engage in targeted promotions. Adapting your marketing strategy to suit a target audience will ensure your core brand message gets through to the people...
10 Spa Marketing Ideas to Increase Customer Loyalty and Attract More Bookings

10 Spa Marketing Ideas to Increase Customer Loyalty and Attract More Bookings

by Allsopp Media | Mar 12, 2021 | Uncategorized

Designing an effective spa marketing plan often appears complex to budding business owners and marketers new to the industry. Indeed, traditional marketing techniques rarely appeal to spa clients, causing many salons to lose time and money. If you’re a spa owner or...

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