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New Luxury Consumers: Trends and Types

New Luxury Consumers: Trends and Types

Marketing luxury products effectively requires careful targeting of specific demographics. High-end products aren’t made for the average consumer, after all, so luxury brands must attract the attention of those able and willing to spend a little extra on products. So,...
Marketing Luxury to Modern Consumers

Marketing Luxury to Modern Consumers

The definition of luxury and therefore a concept of marketing luxury to consumers has been turned on its head in recent years. Once thought of as the domain of the rich and famous, the luxury market is now much more focussed on demographic inclusivity and appealing to...
How to Promote a New Product or Service Online

How to Promote a New Product or Service Online

What to do Before Marketing Your Products If you’ve come up with a groundbreakingly innovative new product or service, you’re probably eager to see it unleashed on the world. Even if your product outstrips all competition in terms of quality, however, you are unlikely...